As China’s outbound tourism surges in 2025, overseas brands aiming to reach high-intent Chinese travelers need to start where the travel journey begins — Baidu. With its massive user base, rich data ecosystem, and influence across all phases of travel planning, Baidu is the essential platform for winning over Chinese travelers.
This guide shares the latest Baidu outbound travel insights for 2025 and shows how China Search Asia (CSA), Baidu’s official overseas partner, helps brands capture attention and drive measurable results in this growing market.
