Baidu Products
Get your business started with advertising on Baidu to reach your Chinese audience.
Search Engine Marketing
6 Billion+
Daily searches
Get your brand exposure using Baidu SEM, the largest Chinese search engine in China. Engage your brand with millions of users who actively searched for your product.
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Text form SEM
Text form SEM ad format that shows on Baidu Search results page when someone initiated a search enquiry.
Visual SEM
Other than using the standard SEM, Visual SEM allows advertisers to include images to elaborate their promotion message.
Interactive SEM
Using different interactive format of SEM to engage with your users directly.
By phone
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By online chat
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By online form
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In-feed Ad
15 Billion+
Daily impression
Most effective forms of native ads to reach your audience in China.
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Baidu APP
In-feed ads offer a better user experience to users as part of the user's flow and match the look and feel of Baidu platform
Baidu Tieba
Support multiscreen campaign on Baidu platform
Brand Zone
The most interactive and eye-catchy advertising opportunity that combines text, links, images and videos to dominate top of the search result page with brand information and advertising messages.
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Gold Ad Space
Trigger brand exposure by brand and product terms
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Splash Ad
200 million+
Daily active users
Splash ad is a full-page interstitial ad that is displayed immediately – currently the most popular form of online advertising with static visual or video available on screen displaying in just a few seconds to create eye-catching ads.
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Splash Ad on Baidu App
Full domination of the screen to catch the eyeball of users
Splash Ad on Baidu Product Application App
Reaching out to 520 million+ downloaded Baidu applications
Baidu Map
The platform is capable in bringing O2O traffic catering to all dimensions of location-based targeting with promotional messages, coupon redemption and event information.
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Search Engine Marketing
6 Billion+
Daily searches
Get your brand exposure using Baidu SEM, the largest Chinese search engine in China. Engage your brand with millions of users who actively searched for your product.
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Text form SEM
Text form SEM ad format that shows on Baidu Search results page when someone initiated a search enquiry.
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Visual SEM
Other than using the standard SEM, Visual SEM allows advertisers to include images to elaborate their promotion message.
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Interactive SEM
Using different interactive format of SEM to engage with your users directly.
By phone
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By online chat
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By online form
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In-feed Ad
15 Billion+
Daily impression
Most effective forms of native ads to reach your audience in China.
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Baidu APP
In-feed ads offer a better user experience to users as part of the user's flow and match the look and feel of Baidu platform
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Baidu Tieba
Support multiscreen campaign on Baidu platform
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Brand Zone
The most interactive and eye-catchy advertising opportunity that combines text, links, images and videos to dominate top of the search result page with brand information and advertising messages.
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Gold Ad Space
Trigger brand exposure by brand and product terms
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Splash Ad
200 million+
Daily active users
Splash ad is a full-page interstitial ad that is displayed immediately – currently the most popular form of online advertising with static visual or video available on screen displaying in just a few seconds to create eye-catching ads.
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Splash Ad on Baidu App
Full domination of the screen to catch the eyeball of users
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Splash Ad on Baidu Product Application App
Reaching out to 520 million+ downloaded Baidu applications
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Baidu Map
The platform is capable in bringing O2O traffic catering to all dimensions of location-based targeting with promotional messages, coupon redemption and event information.
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