Hong Kong Disneyland resort hotels has launched a digital marketing campaign “Magical Adventure” for family tourism from China during Chinese New Year to cater for the interest of family guests together with innovative learning experience. By leveraging AR technology, Baidu Brand Zone showcased the magical power of Disneyland and increased the appeal to the tourists.

Large population is the driving force of ever-growing tourism in China. Tourism industry grows by leaps and bounds with the improving living standard of Chinese people. High income population is craving for quality inbound and outbound travel. Shangri-La Group would like to ride on the trend to build brand awareness and explore business opportunities with digital marketing solutions.

As Hilton Hotels celebrates its 100th anniversary, it is a milestone brand event coinciding with the peak travel season. Through Baidu's integrated marketing channels, Hilton aims to showcase its century-old brand's high-end quality and warm hospitality to the public.