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As Hilton Hotels celebrates its 100th anniversary, it is a milestone brand event coinciding with the peak travel season. Through Baidu's integrated marketing channels, Hilton aims to showcase its century-old brand's high-end quality and warm hospitality to the public.
Hilton Hotels aims to strengthen user interaction and deepen brand impressions through brand event marketing.
- Building upon the foundation of the personalized brand zone, the mobile brand zone is upgraded to Brand Zone MAX, which leverages its advantages to present users with more brand content.
- Search promotion covers Hilton's affiliated hotels, reaching users with clear search intent through personalized advertisements with different regional information, thereby promoting conversions.
- Through information flow promotion, leveraging Baidu's unique audience package and advertising data audience package, targeted exposure is provided to the target users.
The total exposure reached over 92 million, with over 2.6 million clicks. User interaction increased threefold, and the conversion rate reached 3.5% or higher.
Through this marketing campaign, the brand event achieved exposure effects, completed the Baidu marketing ecosystem cycle, and established marketing integration across the entire chain.
