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The National Day Golden Week remains a strategic window for reaching Mainland tourists in Hong Kong and Macau. In 2025, a luxury brand utilized Baidu’s location-based marketing (LBS) ecosystem to intercept high-intent travelers mid-journey. By implementing a streamlined "Online-to-Offline" (O2O) conversion path, the brand effectively boosted visibility and drove physical store footfall.
A luxury brand aimed to transform real-time location data into actionable consumer incentives, directly stimulating immediate store traffic.
Precision Geo-Targeting: Targeting Mainland Chinese tourists already present in Hong Kong or Macau, the campaign leveraged Baidu Maps’ real-time triggering. This ensured brand messaging reached users while they were navigating key shopping districts and were in a high-spending mindset.
Integrated User Flow & Engagement: The campaign built a comprehensive visual journey within the Baidu Maps platform, including Push Notifications triggered by real-time location and Opening Ads that maximize attention upon app launch. A dedicated landing page featured brand ambassadors and exclusive anniversary gift details to strengthen brand communication.
Frictionless O2O Conversion: To simplify the transition from digital discovery to physical sales, the campaign adopted a "Screenshot for Redemption" mechanic. Users simply captured the offer on their devices to claim gifts at designated outlets, effectively closing the marketing loop.
During the 10-day Golden Week peak, the campaign achieved millions of impressions. By removing technical barriers to redemption and utilizing high-frequency, precision targeting, the brand successfully intercepted travelers at critical decision-making moments, establishing an efficient model for real-time offline conversion.
